Seven minutes
The Seven-Minute Room
The collector buys a painting only if he can talk about it for at least seven minutes. It sounds arbitrary, and it is the most reliable test he has found: a work with that much to say keeps giving, on a wall, for years. The Seven-Minute Room is where that test becomes something you can watch, one painting at a time, in the collector’s own voice.
Pick a work and stay with it. Each room pairs a single painting with a short film, the kind of close, unhurried looking that the rest of the internet does not allow.
The first rooms are in production. They will appear here.